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Consulting Tips: BTFS
Posted: 10:55 am
April 2nd, 2007
Post a comment
IT Business, SMB

If anyone ever develops a Vlad wind-up doll it better be able to say “Bring the f… solution!”; So pardon me if I repeat this again. One of my partners wrote in today to say the following:

“When we talked Friday I was on my way to meet with a potential new client.  I had a very good meeting with and have a very good chance to win their business for a managed services contract.  I included Exchange Defender in my proposed services and they seemed very impressed with the services.  I got the impression that Exchange Defender set me apart from the other consultants they have talked to”

Most people doing IT consulting are not businessmen by training. They are engineers or technicians, trained to spot and isolate a problem and design a solution to that specific problem. A Dilbert if you please.

In IT consulting, however, engagements are not about spotting problems and isolating solutions to those specific problems. The objective is to understand what the PHB (Pointy Haired Boss) is saying and to keep him talking as long as humanly possible. Get the big picture of whats going on, not the bullet points for your proposal. If you’ve bit Microsoft’s Bullshit Assessment Kit hook, line and sinker you should just go shoot yourself. Really. Go get a job with H&R Block. If you sat in front of a business owner and asked 500 questions to be entered into some Proposalator 5000 you’re more qualified to be a data entry person for people that can’t figure out Turbotax than an IT consultant.

The only question the business owner has is why they should do business with you? All you know the rest of the Computer Help section of the Yellow Pages is meeting with this person today so what sets you apart? What is it that you can provide above and beyond the Geek Squad and Jimmy Joe Bob Bait & Tackle, LLC?

Bring the entire solution. What do you do? If your answer or marketing collateral can be summed up in 10 seconds you’re dead meat. This isn’t an elevator pitch, you’re not screaming into the girls ear at a dance club, you’re not paying per minute.. you better answer why someone ought to be working with you. Listen, most people would rather not be talking to you. They look at IT as an expense, they do not like dealing with computer problems and you’re there to make that problem go away. They are taking the time away from something else they would rather be doing and interviewing people to take care of annoying problems. If they could avoid having to go through this process ever again, they would.

So tell them all the problems you are able to help them address, even if they don’t have them  right now. Why? Because down the road they may, and if you look like you’re more than “we install and support SBS networks” dime-a-dozen laid-off-IT-guy, you get the client. Offer solutions, not products.

5 Comments

mavmesa |

At first blush, I was offended by this post. But, I thought I must be misreading it somehow. I decided to sleep on it. (I don’t care how flat a flatscreen monitor is, but it sure makes a mattress lumpy. ;^))

Let me ask a clarifying question.

Are you saying “Don’t go to a prospect and ask a bunch of questions to understand his business?” or are you saying “Don’t go to a prospect and ask a bunch of questions without a list of solutions that you can immediately offer?”?

-Ken



astclair |

Microsoft’s Business Assement Toolkit has a lot of open-ended questions that will get the business owner to stop and think about what he or she really wants in an IT consultant. Many times you can make a great impression on someone if you ask good questions. At first, it is more about making sure that this business is the right fit for you. Is this somebody you can/want to do business with? Asking questions and listening carefully is the best way to find out.



dpeters |

“They look at IT as an expense, they do not like dealing with computer problems and you’re there to make that problem go away.”

That’s correct. Business people do not consider anyone other than other business people to be worth talking to or to be worth their time. Business people consider themselves to be better than everyone else except othet business people. To them, technical people are nothing more than tools to get something fixed with. Like a hammer or a screwdriver. Once the problem is fixed the tool goes back into the toolbox and they don’t want to see it again unless the tool is needed in the future to fix another problem. Ace Hardware had a print advertisement a couple of years ago that showed an Ace Hardware employee hanging on a tool pegboard. That’s exactly the way I feel as a professional computer person. Business people only take you off the rack when your needed and then put you back on when your not.

This is a sad situation. And I think a lot of the problem is with business schools. I think the business schools are instilling this kind of thinking into business students. If business people only realized that a partnership with technical people instead of an adversarial relationship with them was beneficial to them things would be a lot better for us. We would get the pay and respect we deserve.

It wasn’t always this way. Back when there were only mainframes and minicomputers business people had to have respect for the techs because they had no choice. There were only a handful of people that knew how to run those machines and there was only 1 machine per company. The company was totally dependent on that 1 machine and the guy that knew how to run it. So they were forced to have respect even though they didn’t want to.

Now with every Tom, Dick and Jerry claiming to be a computer expert, business people look at us as being a “dime a dozen” as you said. We are nothing more than a ‘commodity to be bought and sold’ as Mark Hamill said in Corvette Summer.



TechSoEasy |

I couldn’t agree with you more about this stuff…
http://techsoeasy.spaces.live.com/blog/cns!AB2725BC5698FCB8!183.entry



TechSoEasy |

But I don’t agree with these darn Live Spaces URL’s with !’s in them. They never copy correctly.

This is the correct link: http://sbsurl.com/rolodex








 

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