Anyone that has ever met Karl will certainly claim he is one of the nicest people out there. He is. But when you blog, a lot gets lost in translation. Perhaps the reason most people don’t blog. I can tell you that most people think Susan Bradley blogs with a viking horn hat on, laptop in one hand and a pitchfork in the other. She is also one of the nicest people I know. Andy Goodman has on many occasions told me that there are people out there that are afraid to call / email me because they don’t want to be murdered over the phone. I don’t claim to be nice, but damn.. Check this one out:

First email:

Second, tell me about lunch. I only want to sound like the successful Vlad, not the guy who ends up pissing off more people before 7AM than most people do all week.

Second reply:

And give me credit for not using the phrase “All asshole, all the time.”

Every time you blog, your words are read in the context of the emotional state of the reading party. If they are having a bad day and you say “Indian” the wrong way, you just sounded like a racist. If they haven’t had a proper breakfast and read your blog post in the morning, you could be the guy that ruined their entire day by bringing them down.

Even if you had a grin from ear to ear as you wrote it.

So here is a little blogging advice: Anything negative you ever post will backfire on you one way or the other. There is no such thing as “constructive criticism online” or something you’re posting to get people to see things in a different light. People do not like change, people do not like to be told they are wrong, people don’t like to be criticized, put down, discouraged or encouraged to change.

So you should shut down your blog now, go to sleep, and hide in your little cubicle. Right? Wrong. For every 10 people that cannot look past the words and understand the message (the people that couldn’t think less of you) you will have one person that will now be your friend and your undying advocate because you can talk about both good and the bad. And perhaps people can respect you for being fair, not for being a fanboy. And perhaps those are the only friends that you want, that will give you the good and the bad, for the folks that just like you when you smile are going to be gone the moment you actually need to count on them.

So yes, all asshole, just not all the time.  Welcome to the club, Karl. Andy too. Thank you for making the SMB tech blogs less of a place for people to lie to one another.

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