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Disaffected Feedback
Posted: 6:26 am
April 7th, 2008
Post a comment
Microsoft

Blogging helps open up the company and its employees thoughts on the world around them, but sometimes the insight can hurt too. Take a look at this from Steve Clayton:

Peace. Why people spend so much time trying to find out what’s coming next is beyond me. Okay so people like to get the scoop but really does anyone care *that* much about a product that is quite a way off? I have access to a tonne of information inside Microsoft using our corporate intranet search but how many times have a I searched for details on Windows 7? Precisely zero. I just have better things to do. Doesn’t everyone else?

Let’s see… Popular opinion of Microsoft Vista is that it blows. Popular opinion of Microsoft Windows Server 2008 is that.. oh wait, there isn’t one, because most people don’t even know it’s out. Office 2007 and it’s completely changed interface.. But what the heck do I know, I just sell this for a living and as of late we are selling more and more Blackberry and Apple.

At the time when Microsoft can’t put together an advertising and promotion strategy to save its life, is it a wise thing to try to downplay something that the consumers are actually EXCITED about? WHY do you think people are looking for what is AFTER VISTA? Why do you think they are DOWNGRADING to XP?

Note to Microsoft: Consumers are not excited about your products. Businesses are not excited about your products. The ONLY thing you have going on right now is inertia and Xbox, have you heard of advertising? Television perhaps, maybe between the billion Apple ads telling everyone that Vista blows?

Come on people!

4 Comments

Stuart Crawford |

Hi Vlad, as a leader in the community I have a admit that I agree that the Microsoft marketing engine has no gas in it, maybe at $4.00 a gallon or a $1.19 a litre they can’t afford to start her up.

I do know one thing is that they are putting a lot of effort on guys like us to do our bit, maybe a bit more than normal.

Maybe we are not making money or at least not as much as we should. I know my marketing campaign around Win a Windows 6 Phone is stalled, the URL is http://www.winawindowsphone.com and I think if it was a blackberry it would have more buzz. Why? I get a tonne of pressure from my peers on why I use a Blackberry, simple reason for me, it works, it uses nearly a tenth of the bandwidth a Mobile 5 or 6 phone does and everyone knows what a Blackberry does.

As for Vista, Yep…more downgrade requests!

Good insight once again

Stuart Crawford
Calgary, AB
http://www.stuartcrawford.com
http://www.thewealthyprofessionals.ca



Stuart R. Crawford » Blog Archive » The mind is empty |

[...] recently posted a comment on my colleague Vlad’s blog site today at http://www.vladville.com/2008/04/disaffected-feedback.html about the state of marketing from my biggest partner - Microsoft.  Now don’t get me wrong [...]



Ian Murphy |

Not sure where you are seeing all these macs. In the last year I have seen just three in non-personal use… and in one case the guy had bought it because he liked the look of the box. It was running Vista!

Ian



steve clayton |

Vlad

I respect your view but for a Microsoft Partner I’d have thought you were even LESS interested in talking about Windows 7. Do you really want to get people excited about something that is quite a way off and doesn’t even have a public feature set you can talk about at this stage?

I hear you on the Apple and ads side of things and trust me that this is heard loud and clear in Redmond and being addressed…I just don’t think selling vague futures is the answer for either business or consumers.



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