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DRM, because someone has to pay for it
Posted: 11:11 pm
August 13th, 2008
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IT Culture

I don’t know if this is a uniquely American trait, but the sense of entitlement is just huge in the IT space. We want it all. We want it now. We want it free.

Does anyone for a moment consider that things actually cost money?

From production staff, to satellite uplinks, to broadcast staff, to bandwidth required to distribute content, to market it, to deliver and support it - oh, and a few hundred million to grease the wheels and obtain the “rights” to the certain content people want to see.

Most people don’t like to face reality that things simply cost money. Best example of this ignorance is all over this Digg discussion titled: NBC Olympics video site snubs Linux, older Macs. In a nutshell, Microsoft handed a boatload of $$$ to make sure the digital Olympiad 2008 broadcast over the Internet was powered by Silverlight. They made a business decision to invest money into the event and process that would expand the installation base of their software. It is that simple.

But it angered the entitled people. The no DRM people. The information needs to be free people. The liberty or death people. Bah. These guys wouldn’t even spend $100 on an operating system, but demand a digital broadcast from China free of charge. Here is the best argument I’ve seen so far on the topic:

itsthebrod said: Last I checked, no one is forcing you to use Linux or old Mac versions. Stop bitching for the choice YOU made. Jesus, this is one reason Linux fanboys are one of the most annoying groups of people on earth: they make a decision to be a tiny minority and use Linux as their OS and then bitch when the world around them doesn’t cater every piece of software to them…

The counter-argument follows:

magic6435: That has got to be the dumbest comment i have ever read on digg…. so mabe they wanted to save some cash and not blow another 2 grand on a new mac if their powerpc is still doing what they need it to. or maybe they wanted to use and support the open software moment. there is no reason for the content NOT to work on these systems. its a matter of companies artificially mucking things up for certain techs.

Welcome to the power of choice.

You chose poorly.

You see, the beauty of living in the free world and enjoying all the benefits of the free markets is that you have the power to choose. It’s your right. The beauty of free markets for corporate citizens is that we too have a power of choice - on how we make our investments. So in the same way that you selfishly choose one alternative over another, corporations choose one alternative over another. The right to broadcast Olympics isn’t free. The right to broadcast the college football game isn’t free. That right has to be bought, and every time there is a transaction to be made someone pays for it.

In this case, Microsoft paid for it. And they offer it under the terms they set. Take it or leave it. Nobody is forcing you. Nobody is snubbing you.

Microsoft chose the format to broadcast the Olympics with. You chose an operating system that does not have the capabilities to watch the Olympics. Thats all there is to it.

Now the delicate dance that the creators (such as the music industry) and distributors (iTunes, Best Buy) and consumers (us) do in order to determine just what the right amount of money, DRM and restriction is acceptable so that everyone walks away from the deal happy and content…. that’s a much longer blog post. But in the end it comes to the exact same conclusion - it is all about the choice.

3 Comments

Bill Watters |

Bravo!



Allen S. |

Anybody involved with DRM will tell you that it is a MAJOR headache. The record industry will tell you it reduces sales. The technology industry will tell you it is a bitch to maintain. And, the consumer will tell you that all the restrictions are a pain in the ass.
The record industry is finally getting its act together by offering DRM-free music. Everybody comes out a winner. Sales go up. Technology is simplified. Consumers feel more loyalty to the record industry.

What took the the record industry so long to learn that people WILLING pay for music? And, It should be obvious to everyone that Consumers don’t want to be punished with unreasonable restrictions for simply following the rules.



Bravo Vlad! - Greener Pastures |

[...] http://www.vladville.com/2008/08/drm-because-someone-has-to-pay-for-it.html from the comments… This is about more than some slick recording industry execs trying to make another buck… This is about defending Intellectual Property. Some people use their Intellectual property to build widgets. Some people become Doctors. Some people create art or software or music or…whatever. It's pretty simple the person who creates has the right to sell the product of their intellectual property, lawyers do so by the hour, mechanics by the job, the people who run the Doggie Hotel by the night…The person creating the IP also has the right to give away or sell the right to resell or re-give away the fruits of the original labor. In the case of the musician and the record label. Record label may pay up front large sums of money for the rights to resell said musician's music for a given period or even eternity. And based on a contract they can control the distribution and consumption of the music. When I buy Music, I do not own Music, I buy the right to consume music. When I buy software, I buy the right to use the software. When I by a TV I buy the right to consume a TV feed. When you pay +/- $10 for a movie ticket, you do not buy the movie, you buy the right to consume the fruits of someone else's labors… As a consumer, it sucks, wanting something, but not being able to have it. So people being who they are, naturally tending toward sin, we have come up with ways around these rules…We RIP the CD onto our iPod or rip a DVD onto our Media Server, and in the best of times, it is for our re-consumption, but…there are people who recognize that if it costs $15 for a DVD, and a couple hundred to get a computer that can functionally copy the DVD and maybe a little more $ to bust the copyright protection, they can turn that $15 investment into cold hard cash, again and again and again. Pretty soon that minor investment for 'personal use' becomes a lucrative endeavor, and now they can redistribute content that they don't own, don't have the right to redistribute and make large piles of dough in the process. Yes, that's a bit extreme, and the number of people who actually do it are very small compared to the people who follow the rules…BUT the fact is they don't OWN the right to do this, somebody else does. So, back to the Olympics and the right to distribute that content, Vlad addresses that pretty wholly. Does it suck that Microsoft did not 'include' the disenfranchised in their distribution model? Perhaps, but they paid for the right to distribute it. Welcome to the free-market. The Government could act a s a watch dog to protect the rights of the disenfranchised, but..well the American Public has spoken repeatedly, that they want less government oversight…something about a Nanny-state or something? And lest you think it's a function of America…The Olympic Committee made the agreement with Microsoft to distribute the content over the net. I believe the Olympics is run by a Corporate entity, whose purpose is to promote sport. They sold the right to distribute to Microsoft, not to the US Government, or the Government of India or the Government of the Intertubes. They have a contract with Microsoft, for which they got bucket loads of money. If the Olympics wanted to protect the rights of the disenfranchised Net population, they should have gone elsewhere, or written such language into the contract. It would appear that they chose not to do that. They took the wheelbarrows full of coin and said thank you, and have a nice day. Published Thursday, August 14, 2008 7:49 PM by wattersbill72 [...]



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