I am really starting to get sick at this “too big to fail” crap that I’ve been hearing as of late.

Nothing is too big to fail. And if something is likely to fail, what kind of a reasonable person would ever consider making an investment in it? From a particularly interesting article about the auto industry:

“The companies are resisting calls for bankruptcy, arguing that no one would buy a car from an automaker that may not survive the life of the vehicle.”

Bzzzt. No one should invest in a company that is unable to remain alive on it’s own.

That’s sort of the foundation for capitalism. When times are good, your ramp stuff up and collect the money. When times are bad, you downsize or move, you go for the areas of the market that are responsive to your message or build products for the markets that are unfulfilled. You don’t sit back and ask for a loan to help doing the same thing that you are doing right now – business as usual that does not generate revenues to meet your obligations.

You are never too big to fail. If you think you are then you should give your job to someone else.

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