So here we are at the end of 2008, facing an ugly report from the retail sector and it all seems like a neverending car commercial. You know the kind, “It has never been a better time to buy a Toyota, you will not see discounts like this soon” followed by the “Surprise Factory Overstock” and “End-year model clearance” and “Toyotathon” and..

What can we learn from these fools who have finally either run out of consumerist steam or finally convinced their entire audience they are blatant liars?

First, our marketing has to change in the field of technology. Specifically, in a way that demonstrates the real value of services that are clear, objective, comparable and measurable. You can’t take “trusted advisor” to the bank, nor can you sign someone up with “Over 10 years of experience”

What are you selling? What will it cost me? What will I make out of it?

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