Cry Me A River…

IT Business

And now… Mr. Justin Timberlake sings to the MSP industry:

About a year and a half ago my company took an amazing risk to go into the cloud services head first. We took a ton of partners with us. Scary proposition? Hell yes. At the time our #1 product was a $300/month dedicated server running Windows / SBS / Linux at a profit margin that made our $10/10GB Exchange 2007 + SharePoint something that was very hard to stomach. We were trading a ton of dollars for a handful of pennies.

At the time most of our partner base decided to sit on the sidelines, wait and see. More ignorant ones were boasting about how many people they were disconnecting from the cloud and moving them to on premise solutions. Most of them are not around anymore.

Fast forward 1 year. Our growing products are ExchangeDefender (more on that in a moment) followed by Exchange hosting.

Now here is the kick in the pants.

Do you know what the #1 protected IP range on ExchangeDefender is?

Go ahead, guess. I’ll wait.

If you’ve guessed Gmail (Google Apps), you’re right. Yes, the same Gmail that went lights out yesterday for a few hours. Yes, the same Gmail that people pay $0 for is the #1 ExchangeDefender target because of our LiveArchive (Exchange 2007 business continuity suite) product. Yes, the same Gmail that you told your customers wasn’t right for their business that they eventually dumped most of you and SBS for.

Every day… every single day… we play Cry Me A River in the office. Because every day, without exception, I get to hear sob stories about how clients are dropping like flies. And every day I talk about how well we are doing and how things are growing in the cloud and how well the market is developing.

Yet, every day I get ignored. When I look at services for the crying partners, they haven’t added a client in the last quarter. Or even in the last year.

What’s it gonna take to have the folks face up to the fact that computing as we used to know it has changed? You’re already losing clients and sitting on top of suffering businesses while others are growing. Is being right worth the failure of your business?

Believe me, I understand. I understand the fear. It wasn’t easy for me to take the knife to my dedicated server cash cow and slaughter it for a few pennies. But a year later, we’re growing. Where will you be a year from today?

Wake.. the… FUCK… up!!!!!!!!

2 Responses to Cry Me A River…

  1. JohnB says:

    I read this in my financial news letter and it remind me of this post of yours, apparently great minds think alike! Essentially the world has changed abruptly, adjust or perish, the question is what other abrupt changes lie ahead..

    “There’s been a significant break in that growth pattern, because of delevering, deglobalization and reregulation,” notes bond legend Bill Gross in his latest monthly missive. “All of those three in combination, to us at PIMCO, means that if you are a child of the bull market, it’s time to grow up and become a chastened adult; it’s time to recognize that things have changed and that they will continue to change for the next — yes, the next 10 years and maybe even the next 20 years. We are heading into what we call the New Normal, which is a period of time in which economies grow very slowly as opposed to growing like weeds, the way children do; in which profits are relatively static; in which the government plays a significant role in terms of deficits and reregulation and control of the economy; in which the consumer stops shopping until he drops an d begins, as they do in Japan (to be a little ghoulish), starts saving to the grave…

    “The successful investor during this transition will be one with common sense and, importantly, the powers of intuition, observation and the willingness to accept uncertain outcomes. As of now, PIMCO observes that the highest probabilities favor the following strategic conclusions:

    Global policy rates will remain low for extended periods of time
    The extent and duration of quantitative easing, term financing and fiscal stimulation efforts are keys to future investment returns across a multitude of asset categories, both domestically and globally
    Investors should continue to anticipate and, if necessary, shake hands with government policies, utilizing leverage and/or guarantees to their benefit
    Asia and Asian-connected economies (Australia, Brazil) will dominate future global growth
    The dollar is vulnerable on a long-term basis.”

  2. Umm, what? says:

    WTH? Me in IT, me smrt u r not cool, u don’t do the goolge.

    Are you guys on crack?

    Hey Vlad, 09/09/09 – tick tick tick I hear a monkey knocking….

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