Yep. The body of American Literacy is about to take a huge step back. I am incredibly literate when I spell check and proof things so we’ll see. The stuff I’ve written is so far very similar to Vladville so hopefully it will make for very enjoyable, quick read.
Why? I’ve traveled a lot this year and I’ve spoken with literally thousands of people about the subject of cloud. I have to admit, most conversations are rather scary. The way most of the people I’ve spoken to are approaching the cloud is effectively signing off their clients to the service providers that will put them out of business – not a good way to make money. And after 13 years of moving vapor, I know a bunch of stuff that I don’t think anyone would pay attention unless it was on a dead tree, read far away from the distractions. Here is the general outline so far:
Section 1: What’s In The Cloud
Overview of different cloud-based solutions, from colocation to hosting, virtual and dedicated servers, online services and utility computing.
Section 2: Cashing In The Cloud
Overview of existing business models that integrate the cloud: from all-in to hosted infrastructure and services to complementing solutions that extend the existing service provider solutions.
Section 3: Does That Cloud Look Like…
Marketing strategies for positioning, implementing and delivering cloud services. Basically, a chapter on marketing and designing differentiation assuming all the underlying bricks are the same.
Section 4: Selling Clouds & Vapor
Section covering sales strategies, role playing, handling objections, pricing concessions and cross-selling.
Section 5: Is This For Me?
Perhaps the most important part of the book – how to decide if this is something you’re going to do and which steps to take first, second, third, thirteenth..
Here is where I ask for a favor: Email me at firstname.lastname@example.org and tell me what you’d like to see in there as far as these sections are concerned.
The goal of this book is to take you from knowing relatively little to having a full marketing, sales, positioning and implementation process. In two hours. And since I’ve already made a ton off the community (and don’t have speaker / presenter / educator aspirations by any means) this is not going to be an expensive book.
The goal is to help people be a part of the cloud revolution, not just a reselling bystander. And training on this business model is thus required of every tech, accountant, support and sales person on your staff.
So help me make this something truly valuable.
Email email@example.com with your ideas and suggestions. Thanks!!!
Whats on Vlad's Mind?
For the less coherent, more grammatically correct realtime insight, follow me on Twitter at
@vladmazek or on Facebook.
This blog is made possible by
Own Web Now Corp and ExchangeDefender.
If you like this blog and are in the need of products we offer I hope you give us some
Get The Newsletter
Looking for a more focused, exclusive insight into the world of SMB tech & business? Sign up for my newsletter:
Click here to sign up
SBS Show Podcast
SBS Show is a free weekly podcast (Internet for recorded radio show) focusing on small business and technology. More at sbsshow.com but check out our latest episode:
SBS Show #26
Managed Services Part 2
Listen to older shows..
|Apple, Awesome, Beta, Blogroll, Boss, Cloud, Deals, E12, Events, Exchange, ExchangeDefender, Friends, Gadgets, Gators, Gaypile, Google, GTD, Humor, iPhone, IT Business, IT Culture, Legal, Linux, Microsoft, Misc, Mobility, Open Source, OS, OwnWebNow, Pimpin, Podcast, Programming, Rant, Real, SBS Show, Security, Shockey Monkey, SMB, System Admin, Thieving Weasel, Uncategorized, Unicorn, Vista, VladCamp, Vladcast, Vladfire, Vladville, Web 2.0, Windows Home Server, WordPress, Work Ethic, Wrong
|| February 2015,
Thanks for checking out my blog. You've officially reached the end of the Internet so take in what you've read and don't look at it as gospel but an invitation to start thinking for yourself.
Copyright © 2005-2012 Vlad Media, Inc. All Rights Reserved.
Content is provided AS-IS without warranty of any kind.
Syndicate this blog: