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The SMB Microsoft Partner Challenge: Understanding Competition
Posted: 1:29 am
November 21st, 2007
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Microsoft, SMB

Earlier today I had a chance to have lunch with one of my local partners. We sat around and chatted about Karl’s latest posts and he remarked how much Karl is starting to sound like me. Poor Karl. I laughed at first but then he threw two more questions my way:

Given what you know, how can you afford to continue to sell Microsoft software? Moreover, how can you continue to be supportive of SBSC, SMB partners, smallbiz in general if its all being obsoleted and consolidated?

Ouch. I know my answer, but that would be one hard kick in the balls if I were a Microsoft employee. I have always been able to draw the distinction between people that work at Microsoft, and what Microsoft sells itself as. And as I have proudly told you all before, I  copy Microsoft.

So while I know what my answer is, I want you to think of your own answer to the question above as we head into the Thanksgiving holiday. You may just either figure it out or have a sudden change of heart. For once, I leave you to this without my opinion.

2 Comments

OK Karl, OK Vlad - Greener Pastures |

[...] http://www.vladville.com/2007/11/the-smb-microsoft-partner-challenge-understanding-competition.html http://smallbizthoughts.blogspot.com/2007/11/what-are-we-worth-to-microsoft.html Here's the thing, as I see it… Microsoft will do what it wants to do…If it gets a slap from the courts, so be it. If it gets bad press, so be it. It will keep on doing what it wants to do. I and pretty much none of its SBSC partner types are in a position to rock the boat. Hell I doubt that even if ALL SBSC partners ran from side to side in unison, I doubt Microsoft would really, truly notice. So what can I do, run to open-source, run to Novell, IBM, Sun, Google, Apple? I don't think so. People LOVE Microsoft products. It's not fashionable to say so, it's not as hip as an iMac or as universally omnipotent as Google. They won't admit it in open conversation, but they need Office, they need HP and Dell to provide cheap hardware for them to check email and check their banks and whatever else it is they do at 1:30am in the dark, alone, online… I am reminded of the Bugs Bunny cartoon, where Daffy is caught by the Abominable Snow Bunny who decides to take in a pet…That is how Microsoft sees us. All we have to do is mind our business, do our thing, and PROMOTE THE HELL out of Microsoft and we'll be fine. I gotta say though, it ain't that hard. The hardest part for us is to choke down how much it will cost our clients for this stuff. It's expensive, but businesses will either buy it or they won't. I tend to feel that they know that if it will help their business become more productive and/or more profitable, they want to pay for it and make it work in their environment. So on the HALO Scale we ain't much, and on the whole of it the SBSC partners still ain't much, and considering that Ballmer (sp?) sees Microsoft in the advertising game sooner rather than later, business still needs what? Software, Microsoft software, and they are gonna get it from somewhere or someone, might as well be me. I am not going to stop doing what I am doing. I may refine it, but I am not technology specific consultant, I am a solutions provider. Business needs a business solution that technology can help solve, I'll offer that solution. Right now most of those solutions for my small business clients come from Microsoft, so big deal. If and when that changes, I too will change, but right now, nothing has changed, it's still the same game. You wanna talk to micro businesses about putting in Home Servers and Media Center PCs? You do that; hey I'll call you when I get that lead. Published Wednesday, November 21, 2007 12:31 PM by wattersbill72 [...]



Vlad Mazek - Vladville Blog » Blog Archive » The SMB Microsoft Partner Challenge |

[...] and the ones you live is recharging your batteries and making you look forward to cracking that SMB Microsoft Challenge I asked you to think about the other day. If not, hopefully this [...]








 

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