ExchangeDefender 7 Rumors

ExchangeDefender, IT Business
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Over the past few weeks my phone has been blowing up with txt and email inquiries about the ExchangeDefender 7 and the future of the product. Let me ease your mind – over the last few weeks we’ve been buying up a lot of hardware and a lot of space for the 7 release – We’re bumping up network capacity by additional 100% and bumping up the hardware capacity by 30%.

Our Dell team is very happy. And kudos to them for being able to fill such a large order so quickly.

On Wednesday at 1 PM EST (https://www1.gotomeeting.com/register/120736520) we will be officially launching ExchangeDefender 7 beta and it should be in everyone’s hands within the week – most folks by Friday depending on demand.

Now on to the rumors, changes, general fear – folks, if this wasn’t going to kick so much booty, I wouldn’t be spending so much $ adding capacity. Those of you that have worked with us through the years remember the rough spot we ran into with the billing system change in 2009 and growth pains where there were some delays in delivery at times – things sure have changed through the years.

This is the biggest change to the product since it’s launch.

Naturally, there are going to be rumors when you make a statement like that. One area that confuses a lot of folks is the mentions of Shockey Monkey and what that means for those of you using Autotask and Connectwise, etc. First of all, the integrations with the two are only going to get better the more solid their API’s get and the more functionality they extend and introduce in their product.

Second, and most important in my opinion, is what we have learned with Shockey Monkey. For your sake, what have we learned from it that we can deploy within ExchangeDefender to make you more successful? Shockey Monkey launched in August of last year with less than a thousand “legacy” portals and by the time Shockey Monkey turns 1 year old we’re on pace to be bigger than Autotask and ConnectWise, combined.

You might want to go back and read that paragraph again. Then think, what could you learn from that experience to make your revenues and profits grow like Own Web Now’s have since last year? In the first 5 months of 2011 we would have attended 0 trade shows, launched 0 new products yet our growth has already beat all of 2010.

The dynamics of the software business are changing rapidly and if you’re depending on software solutions and their maintenance to grow your revenue, you have to change along with it. Today the big news that nobody cares about is that Epsion got hacked and to make a long story short: your clients will be getting a lot more SPAM. But is that the future of email? The mob business model, where the product is nearly free but the “protection” is gonna cost you? No, it’s not.

The main message I hope to make in the beta launch on Wednesday is that people hate to work with the mob. But they love to buy stuff.