I mentioned the Jimmy Joe Bob launch that CompUSA had. The following is the flyer they had on the promotion that I figured might be helpful to some of you trying to position the marketing materials for the coming year around what Microsoft is doing with the Vista/Office/Exchange launch.
The front: (click to enlarge)
The back: (click to enlarge)
Personally I’ve found Eric Ligman’s marketing work to be more effective and in-line with the skeptical attitude most SMB owners take towards Microsoft licensing schemes but thats the beauty of marketing, not everything appeals to everyone equally.
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