Yep. The body of American Literacy is about to take a huge step back. I am incredibly literate when I spell check and proof things so we’ll see. The stuff I’ve written is so far very similar to Vladville so hopefully it will make for very enjoyable, quick read.

Why? I’ve traveled a lot this year and I’ve spoken with literally thousands of people about the subject of cloud. I have to admit, most conversations are rather scary. The way most of the people I’ve spoken to are approaching the cloud is effectively signing off their clients to the service providers that will put them out of business – not a good way to make money. And after 13 years of moving vapor, I know a bunch of stuff that I don’t think anyone would pay attention unless it was on a dead tree, read far away from the distractions. Here is the general outline so far:

Section 1: What’s In The Cloud
Overview of different cloud-based solutions, from colocation to hosting, virtual and dedicated servers, online services and utility computing.

Section 2: Cashing In The Cloud
Overview of existing business models that integrate the cloud: from all-in to hosted infrastructure and services to complementing solutions that extend the existing service provider solutions.

Section 3: Does That Cloud Look Like…
Marketing strategies for positioning, implementing and delivering cloud services. Basically, a chapter on marketing and designing differentiation assuming all the underlying bricks are the same.

Section 4: Selling Clouds & Vapor
Section covering sales strategies, role playing, handling objections, pricing concessions and cross-selling.

Section 5: Is This For Me?
Perhaps the most important part of the book – how to decide if this is something you’re going to do and which steps to take first, second, third, thirteenth..

Here is where I ask for a favor: Email me at vlad@vladville.com and tell me what you’d like to see in there as far as these sections are concerned.

The goal of this book is to take you from knowing relatively little to having a full marketing, sales, positioning and implementation process. In two hours. And since I’ve already made a ton off the community (and don’t have speaker / presenter / educator aspirations by any means) this is not going to be an expensive book.

The goal is to help people be a part of the cloud revolution, not just a reselling bystander. And training on this business model is thus required of every tech, accountant, support and sales person on your staff.

So help me make this something truly valuable.

Email vlad@vladville.com with your ideas and suggestions. Thanks!!!

Last week was the worst week of my life. Much like the most depressing lines out of the movie Office Space: “Each day is worse than the previous one. So every day you see me, it is the worst day of my life.” I’ve blogged here about failure (extensively) in the past and how one should not be afraid of it – but the disheartening thing is that no bad news comes alone – it usually turns into an ugly streak. When this happens my only prerogative is to keep on working on finding a solution instead of giving up. Hard head is better than no head.

So what went wrong this week? How about a 40% increase in the network load combined with the 600% increase in sales? Biggest week on the books (ever) coming in during the week when you experience 40% increase in traffic is a blessing and a curse. On one hand, mo money. On the other hand, you’re stretched to the limits not just in terms of infrastructure and NOC upkeep, but you’re also spending time with service provisioning and sales management (for our purposes, service provisioning including capacity planning is a part of a sales process). So on the week in which I had planned to put in 20 hours or so to wrap up Shockey Monkey 2, I spent 40+ hours on ExchangeDefender, OWN’s infrastructure shipments to Australia and Europe, meetings and more contracts signatures than a mortgage process requires.

The Fun

This week we experienced 40% increase in the network activity. Why? Spammers got a new trick. They are bouncing mail off recipients with OOFs enabled. They also started actively abusing the loophole in rfc2821 which requires every MTA to accept null sender messages. Originally, this process was envisioned as a way to communicate transmission errors and delivery problems without putting any additional checks on the senders email address. For example, non-delivery and delivery receipts use the mail from: <> process. Try it, you can deliver any message to any server to any recipient using the mail from: <> trick.

Now, consider that you can’t block mail from: <> and also consider that you cannot build an RBL context against a server that is being attacked by a third party, and consider that there is nothing in the message to filter the junk contextually. Long story short, we implemented watermarking in ExchangeDefender that uses an encryption key inserted on the outbound server and validated on the inbound server. Basically, valid NDR and rejections will have the header value that can be validated if it passed through our servers. If it didn’t… poof.

But whatever affects ExchangeDefender, affects the Internet in general. And anything widespread enough can start taking servers down all over the place. This was the case that brought in the new customers this week. I personally spoke to several people that were referred to us by Microsoft CSS because their servers were completely DoS’ed off the network and they had no way to deal with it.

“We spent the past three days on phone with Microsoft and did everything from renaming the server, changing the MX record, changing the IP addresses and server names.. and we are still dying.”

Now, I hear that every now and then. I rarely take a dozen calls a day and have them sound the same. I also never hear the words: “Microsoft recommended you.” – I’d send you folks a gift package or something but I’m guessing your superiors wouldn’t be happy knowing you’re not selling EHS Foreskin or whatever it’s called this week. Thank you nonetheless, and in case you didn’t know, we give free ExchangeDefender to blue badges for their home servers

In Other News

You can almost taste the fear in IT hinting the imminent downturn of technology spending and hiring.

How do I know? My sales figures. They are through the roof. Why? My best guess is that everyone out there is so scared of the 2008 outlook and the looming recession in United States that they are hitting the pavement hard and trying to sell and close deals. The pace is almost unbelievable. Partners that used to add a customer a week or a month are adding multiple customers a week. They are also growing in size and in scope (though the last one is partially biased by us since we’ve stepped up the game of offering a whole bunch of services and making ourselves one-step, one-contact, one-support solution so our customers are now trusting us with more solutions instead of nickel and diming around other solutions and holding the support bag)

So I guess nothing motivates like fear. Or maybe with the SPFs and riffraff out of the way and out hunting tax certificates and mortgage foreclosures, the customer base is turning to the more reliable IT shops after getting burned. Or maybe the very same customers are turning more strategic in the face of fear and focusing on beefing up their own revenues instead of trying to DIY and patch things along.

 Whatever the reason, adversity either brings out the best or worst in us. Competition too. I was lucky enough to grow up in Europe (which has real racing, not hicks spinning around an oval) watching F1′s arguably greatest and most competitive racer Ayrton Senna. One thing that usually ended our mornings watching the RAI broadcast would be the rain on the circuit – when it started raining you knew Senna was going to take the race. He always pushed the limits, the car, and himself.. and in one of the interviews I will never forget, that hits me to this day, was the question the reporter asked Senna: “Why are you so good when it starts raining?”

Because where others hit the brakes, I floor it.

Remember, most people don’t start a business and most that do end up failing. So you’re up against the best, you’re either in this to compete and win or you should just quit now. Nobody wants to hear your troubles, though they make for great blog posts.

(Senna’s story of aggressive competitive nature and courage would be a little more impressive/relevant if he didn’t kill himself by slamming into a wall at over 200mph. Ditto with Earnheardt. But if you love what you do, and you get a thrill from being the best its hard to take #2)

Henry Craven, SBS-MVP, talks about the small IT shops in Australia. Check it out!

Download: Album Art, Windows Movie (45 Mb), Quicktime (47 Mb).

Vladfire first aired Andy Goodman in August of 2006, doing his finest impression of Mr Roboto. This time Andy Comes back in full stereo sound, 16:9 widescreen and Youtube-style player to talk about downsizing an IT practice. Check it out!

Download: Album Art, Windows Movie (25 Mb), Quicktime (25 Mb).

Finishing the big series from last years World Wide Partner Conference, almost a year to date is Julian Sharp of Vigence.com. Vigence won an award for Microsoft Partner of the Year at Microsoft World Wide Partner Conference in 2006 for their CRM work – find out what made Julian so successful.

Runtime: 7:32 minutes

Download a WMV (Microsoft Windows Movie) | (40 Mb)

Stream Quicktime (Fast, Streaming, Requires Quicktime) | (9 Mb)

As promised two weeks ago the British invasion of Vladville begins. First up is Mark Taylor, fellow blogger and a CRM / SPLA expert. This video was shot at the last years Microsoft World Wide Partner Conference and I was very impressed with Mark’s business model and how he went about information worker the market in UK – its similar to what Karl has been blogging about lately except Mark had it in place well over a year earlier. I recently got to speak to Mark about it and he told me that the process he describes in this video has worked very well for his company: ChorusIT. Check it out.

Runtime: 6:55 minutes

Download a WMV (Microsoft Windows Movie) | (37 Mb)

Stream Quicktime (Fast, Streaming, Requires Quicktime) | (9 Mb)

As you may have noticed, Vladfire has had a sudden rejuvination.

And as my bandwidth stats note, you’ve (my dear valued audience) really taken to it. Just goes to show that people are looking for the more entertaining and portable way to learn about their profession. Last week at TechEd someone walked up to me and showed me my Exchange 12 deployment videos on their Zune. (yeah, someone out there owns a Zune! Bob I think)

Anyhow, as my road trips come to a close, I can dedicate more time to these things. So, later today the brand new Vladcast podcast will be out. Slightly longer, maybe closer to 10 minutes to discuss some of the interesting things at TechEd. Later this week, the british invasion. I have two gentlemen from UK that became very successful selling Microsoft CRM implementations there. Obviously, pricing / offerings in UK make it easier to offer these high end solutions to SMB customers, something that USA still does not have a firm grip on. I think you’ll like them.

On top of that, I have enough video of some remarkable people in IT, enough to release one a week for the rest of the year. So that, along with VladCast and some new projects / mashups is whats coming “real soon now” to Vladville.

Microsoft TechEd 2007 had a lot of cool things, the tagline this year was “Make your Mark” and one of the coolest interactive toys was this motion-responsive projector screen. Basically, there was an image projected on the screen (mostly advertisments and Microsoft brands) and activity / motion in front of the screen would trigger various special effects. Things like butterflies following you as you walk by the screen, raising buildings by lifting your hand, etc. Very cute stuff to try on your own.

But, as usual – the true entertainment comes with others that are easilly amused by this. The guy in the video spent some 15 minutes jumping around this thing with likely a 25 lb bag on his back and another one in his hand (as you can tell everyone around the screen is hunched over). This video is the undeniable proof of evolution – in reverse!

Click here to stream the Quicktime (.mov) video

Click here to streap the Windows Movie (.wmv) video

Please watch the video, I guarantee it will crack you up. The music helps a lot too, courtesy of the geek folk singer Jonathan Coulton. This is perhaps my favorite Vladfire episode, it is the best way you can spend 4 minutes today to lose faith both in our profession and our species.

You can officially stop the whining, Vladfire is back! You won’t see this on Virtual TechEd, behind the scenes of the TechEd the day before the start. Look at the enormity of it all, the setup, the changes and more.

Runtime: 7:38 minutes

Download a WMV (Microsoft Windows Movie) | (41 Mb)

Stream Quicktime (Fast, Streaming, Requires Quicktime) |  (19 Mb)

It’s been almost four months since the last Vladfire episode, I hope you enjoy the comeback and enjoy whats coming soon. Told you the Vladville rewamp was done for a reason, so that things like this take a lot less time and you get access to more of them, faster. There is of course one obvious question still seeking an answer: Where is the new episode of No Geek Left Behind? Tim? For more TechEd videos you can always check out Kevin Remde’s blog.

Vladfire 20 with David Schrag. This is a must-see for all aspiring SMB consultants that want to establish and run a consulting practice. The road, the business and the future, enjoy:

Runtime: 10:05 minutes

Download a WMV (Microsoft Windows Movie) | (56 Mb)

Stream Quicktime (Fast, Streaming, Requires Quicktime) |  (13 Mb)

(yes, it’s Schrag.. ironic, since he actually spells it at the end of the interview)