Vista and Exchange: Something for me, something for you

Exchange, IT Business, Microsoft
11 Comments

Out of the sleezy marketing department I have a little tip for you on selling Vista: start giving out crack samples now. Until now Vista has mainly been an ITPro/Developer test which I am very happy to see is being handled rather well. They are now even releasing security patches for the Vista beta 2 so this might be a safer way to give the more suicidal/technical customers a preview of the next OS. We have a ton of clients that have technical people on staff and they have been looking for a chance to get into Vista but could not make it past the survey. Well, Microsoft has started a “quiz” for customers/individuals to get a free copy of Vista. Just answer a few marketing questions and Steve will ship you a free DVD. Raises brand awareness, raises the product above vapor and marketing and gives people a taste for features that they may not want to give up in the future.

You know what to do: I want a new drug..

On the slightly more professional side the Exchange team launched Exchange 2007 wiki. This is a place where we hope to collect a lot of tips and tricks about Exchange 2007 before it hits the streets. There is even an ask a question page where you can get your questions answered. I’m one of the admins so please keep it clean.

Gotta love a team that embraces all the emerging technologies to promote their product, unlike some that are still trying to figure out that email thing.Again, it just boils down to Exchange folks being superior as human beings, if you disagree feel free to email your lead  Yeah, it’s a cheap shot and an inside joke but now that SBS R2 is final I really have nothing to fight about with Susan.

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