Allow me to introduce you to Arnie

Shockey Monkey
4 Comments

As I have mentioned before, Shockey Monkey Pro is going away, as is Shockey Monkey Free and Fro. With Shockey Monkey just over a year old, we’re stepping up our game – as a matter of fact today we got our GFI Max integration figured out. But more about that later, allow me to introduce you to Arnie:

big_client_2

Arnie is a Windows desktop application (“fat client”) for Shockey Monkey.

You can download the beta here.

What? It’s a fat client giving you fast access to your tickets, contacts and companies.

Why? We got a lot of users that were used to and wanted a fast desktop application where they could open a ton of tickets and work without the distractions of a web browser.

How much? Free.

Now, this is not a beast of an application that is going to take a lot of horsepower or replace the ShockeyMonkey web portal – and that’s the point. It’s fast, it’s easy, it’s local and it’s meant for the folks that need to close tickets down fast. (You doomed, doomed sons of bitches. Quit now while you’re ahead and go to ITT or DeVry and learn how to do something…anything but tickets.)

Download it. Use it. Remember it’s broken beta so if you find something that’s not working please log the bug at https://support.ownwebnow.com under Development > Bugs.

P.S. That’s not really the name; It’s just us paying homage to the pioneer of the SMB PSA’s who helped me figure out the strategy behind the next Shockey Monkey.

Don’t buy the Monkey

Shockey Monkey
12 Comments

Greetings from France! Things have been crazy at work over the past two months and to be honest, I’m just not one of those people that can unplug. IT is very much who I am and it’s far more than a job or a career for me – it’s just the way of life. So since I can’t unplug the next best thing is to travel to a place where I can’t plug in a laptop.

IMG_2922

Over the past few months we have been really hard at work on Shockey Monkey, coding and bug fixing, wheeling and dealing. And now that work has been completed I have only one recommendation:

I wouldn’t buy the Pro. Just sign up for the free one. But that’s just me.

A year ago we shocked the MSP world by giving away Shockey Monkey – an MSP service management platform – for free. For some of the more advanced and more vain features we offered a commercial platform as well (Pro) to folks that wanted to help us fund the development and get support along the way. It has gone far, far, far, far, far better than I ever thought it would.

The problem with all great things is that they all come to an end and most of the time it’s due to the arrogance of the people that confuse success with invincibility. Europe is littered with empires that conquered the continent, just to end up confined to a tiny fraction of itself when they didn’t recognize the change or became too greedy. Even the mighty empire that built the massive victory arc behind me in the picture once covered nearly all of Europe – before deciding it would be a good idea to attack Russia. In Russia. In the winter.

But in terms of my own empire, Shockey Monkey has been more successful and became bigger than I ever thought it would. We’ve been busting our butt to bring the new one out and as we’ve been working with a ton of new partners one question that always came up was: “So when are you going to jack up the price and eliminate the Free/Fro versions? It would instantly put you on the same level with your competitors and be a no-brainer.”

The answer to that comes in October – but I have to stress that the following is my opinion, my opinion only and does not represent the views of the employees, shareholders or anyone even remotely connected to my empireI wouldn’t buy the Pro version of Shockey Monkey.

Stay tuned. Smile

Investments

Boss, SMB, Work Ethic
6 Comments

Over the years my company has managed to keep it’s most gifted, albeit at times difficult, talent while most of the bad hires fell off the bus rather easily without too much pushing. I firmly believe that it’s employees that choose their path, not their bosses – though bosses are easy to blame for it.

Shaquille-ONeal-Dunk

Which brings me to the topic of investments that you’re never going to read on a self-help career site. Also something your boss is unlikely to ever say to you because.. well.. if you need to hear the following from your boss it’s probably time to move your career elsewhere.

The Beginning

In the beginning you go through the typical hiring process. If the employer chooses to hire you and you choose to take the job you agree on a set rate and benefits and start what is a mutually beneficial relationship together.

Employee is thrilled for the first few days because they have a new job, new opportunity, new money.

Employer is happy as well. However, this is the investment stage for the employer: Unless you’re at McDonalds, you are not worth the salary yet. You need to be trained, you need to be oriented, you need to learn how to do your job.

The Honeymoon

Once the employee has learned how to do their job their supervisors are happy because their workload can be spread over more people now.

Employees tend to be happy as well because they have the confidence that this will work and they can build their career here.

Then it all kind of goes to shit. Or you get a remarkable employee.

The Standoff Ladder

Over time the employee will start to feel like the salary they initially agreed to isn’t enough to make the ends meet. Something that was amazing at the beginning is suddenly unfair. The job is more difficult than it seems, the boss is a much bigger ass than he was before, the hours are longer and there are other people who make more money than you do even though without you the whole company will collapse.

This is true if your name is Shaquile O’Neal and it’s the late 90’s or early 2000’s. If that’s not your name and the calendar says otherwise, you’re out of luck. Time to start climbing the ladder.

Here is what you need to know as an employee: You are not as valuable or as irreplaceable as you think you are. In the eyes of the employer your replacement tradeoff isn’t in the job tasks (that someone else can be trained to do) but in the likelyhood that they can easilly replace you with someone that is willing to work just as hard as you do. And if you barely string together 40 hours a week in an economy with more than 10% unemployment things just are not in your favor.

This is where the standoff begins.

The employee is unwilling to do any more work than 40 hours a week.

The employer is not willing to promote or train the employee because it makes no sense to invest in something that will not produce more than has been put into it. When you consider the overhead of perks/benefits, the initial underutilization of the employee and the typical shrinkage of work appreciation (longer lunches, late to work early to leave, spending time dealing with personal items) the employer has no incentive to further invest in the employee.

The Balance

This is where you as an employee get to choose which way you are going.

For most (and in my experience, just about all) employees there is really little perceived incentive to do anything beyond what they are paid for. This is the entrepreneur trap that bewilders business owners who are on the eternal quest to find someone as stupid as they are and is willing to believe in the dream of the possibilities instead of the reality of the present. Hard working business owners dream of finding people that are just like them but the problem is that those people own companies of their own. The stalemate is that employee-employer relationship always goes between the honeymoon-standoff stages as employees progress through their careers.

Employees want more money.

Employers want employees to do more work.

When everyone has a job and economy is doing really well, employees have the advantage. Otherwise, employees have a choice: work hard and get promoted or just work and hopefully not get fired.

Almost all the employees out there live in this balance where their role is constantly threatened by the economy, marketplace or office politics. They aren’t thrilled with their job or their pay but it beats unemployment. Employers aren’t thrilled with their employee utilization or performance but it beats training new people. Hence the service you get at the DMV and virtually every other branch of government.

The Invested (crazy)

There is a very minor chunk of the employment base that is willing to work harder than they should but not stupid enough to undertake the task of running their own business and living in poverty while the new business takes off. Yes, indeed, there is a group of people who are stupid enough to put in long hours but not quite stupid enough to do it for $5/hour. Every employer wants these.

Unfortunately, due to their insanity, these are typically not the most pleasant folks to work with but there are no shortcuts in life.

Your star employees put in long hours and actually invest in themselves. Yes, these folks go home and don’t stop working. They invest in themselves and don’t wait for you to push them in the direction, they map it on their own. They don’t sit around and bitch about how nobody is training them – they go out and learn on their own. They see the problems and work on the solutions without being asked to do so. They see an opportunity in solving the problem instead of treating problems they haven’t caused like they aren’t theirs.

They are damn near impossible to manage because they have their own agenda but if we are to be honest, the whole concept of management is the impossible task of getting a full time employee to do close to 40 hours worth of actual work. Here is a quick summary

Ideal Employee

– You consistently work over 50 hours a week.
– You do projects that benefit the company without being asked to.
– You aren’t constantly asking for the 1:1 compensation for your time.
– You don’t bitch and complain about work. (you actually like it)
– You aren’t destructive (trying to get other employees, projects fired)
– You aren’t difficult to work with

Now, if you’ve read that and thought it was unfair you’re right! Sadly, you’ll never make more than teens per hour because business isn’t a fair game. Only the hungriest and most competitive folks win.

There is no shame in not being an ideal employee. Almost none are. But those that are make a significantly higher amount of money than the ones that work the bare minimum. Unless you work in the government, I can’t understand why you wouldn’t want to work 20-30% harder for a 50% higher salary but that’s why I’m not an employee.

Advice

If you’re an employer and have star employees, overcompensate them. Stop trying to find someone to replace you because you will not find someone that is exactly like you yet dumb enough to make less than you and doesn’t have your personality (which would make you want to kill them)

If you’re an employee, understand that it is not the employers role to turn you into an ideal employee. In most places it’s actively discouraged: imagine ordering a Big Mac and getting two cheeseburgers stacked between a Fish Filet (sorry, it’s 4:30am and I’m hungry). Don’t pay attention to politicians that are trying to appeal to the masses of idiots – “We need to modernize and train our workforce for the new jobs” – no, we won’t. We’ll just outsource that job to someone that can do it. Welcome to the new economy in which you only have a job if you know how to do it and unless you are willing to earn the next one you likely won’t get it.

This takes most people a long time to figure out but you really can’t push people – they are either wired to overdeliver or they just do the bare minimum. All the management books I’ve ever read embrace this idea of incentives that are basically the carrot for the stupid sales people pulling a truck of manure – all you are doing is trying to shape the 1:1 compensation model that is constantly unfair to one party. I outright refuse to do it. You can’t incentivize selflessness. Most small business owners refuse to do it too because of the mindset:

“If you want something, prove it to me.” Otherwise there is a whole office worth of people that are in the exact same position and millions of people that would love to have your job.

You cannot incentivize people to be selfless and do more than their job asks of them. But you can over-compensate them when they demonstrate that trait.

Over time you will get to the nirvana of a crappy situation that is unfair to both the employer and the employee: The employee will be getting paid more than they could make anywhere else and the employer will be paying the employee more than they are worth but won’t fire them because the replacement cost would be high. So the employee is unhappy about some aspects of the job and the employer is unhappy about the cost – but everyone is making money and at the end of the day that’s why we all go to work.

Remember: work is not about fairness, it’s about performance and results. If you can’t deal with that, I hope you can dunk! And even that’s not too bright because the NBA is in a contract dispute (the ladder stage) – so really you only have one option.

Vlad’n’the’Cloud

Uncategorized
1 Comment

The reports of my death are greatly exaggerated.

So yes, I’m alive. I’ve been buried in financials and project planning as we both have some huge announcements this fall as well as stuff that will come down early next year. But more on that later, I’m really writing the post to address the many comments I’ve gotten over the past few days that I can only judge from scrolling through the subject lines.

Yeah, how about that?

Many of you are interested in the commentary that was generated from the last two posts. What amazes me is the magnitude of people that are willing to ask in private but don’t want to comment in public or even on Facebook or Twitter.

I’ve blogged about this a billion times and am not about to make it a billion and one. What your religious belief towards the change and progress of technology happens to be is irrelevant. Over the course of building a business you make investments and hope that new ventures mature faster than the currently mature business lines die off.

Office 365

I don’t really have the time to celebrate Office 365 going down. Everything goes down.

What I find quite surprising is that there are folks out there celebrating this yet another outage as the reason their obsolete business model stands a chance. It doesn’t. You see, every time a client chooses cloud they choose not to buy a server from you which eliminates your highest margin product and your highest project generator.

The adoption of new, more affordable technology will not stop just because it sucks.

I know it defies common sense but the technology evolution to the cloud will not be stopped because of a few outages. I look at some of these hypocritical arguments all the time and about the only thing I can explain them away with is that the folks arguing either have no experience or a very short memory span. It was not that long ago that we dealt with tiny hard drives, BSODs, failing backup jobs, failing antivirus updates that brought the network to a crawl, broken service packs that interrupted services, migration paths so broken they required books worth of hacks to get done and Windows services getting pwned left and right with 0 day exploits.

Your clients made it through all that and they paid a heck of a lot more than a few bucks per user per month.

It’s OK to admit you don’t know how to make money with the cloud or that it’s going to require scale and a different level of marketing and promotion. But if it was easy everyone would be doing it and that’s why we have OnForce and Geek Squad.

Don’t let cynicism and complacency hold you back from taking advantage of the biggest opportunity you have to grow your client base. The days of a few clients making a good paycheck are over, time to get serious and spread your wings.

But what the heck, maybe Apple, Microsoft, HP, Dell and Google are all wrong and the cloud thing will fail. Right now – statistically – that is not what’s happening. Within ExchangeDefender, the cloud is whipping on-premise by a margin of 14-1.

Look at the opportunity this way – if you really like shifting boxes, maybe the cloud offering will introduce you to folks that will need a hardware refresh.

September, Finally.

Boss, ExchangeDefender
5 Comments

Boy am I happy to see September! Oh, and check this out: www.exchangedefender.com

There are still a few bits and pieces along with the documentation / training collateral coming together slowly. But it’s a step in a new direction leaving the platform of a software company catering to IT providers to one trying to help consumers and business decision makers get their stuff together. (in case you’ve misread that let me make it clear: NO, we are not going direct or competing with our partners).

Epiphany

The cloudpocalypse of August 2011 has been godsent. It, along with the soul crushing conversations that I’ve had with many of you and some of your clients, gave me the resolve to finally push in this direction. Hiding behind the partners is just not working anymore.

First: You can’t blindly point at someone else for the problem because that makes you look incompetent. As I recently told my staff, “I am not paying you to tell me who broke it, I’m paying you to tell me what’s being done to fix it”.

Second: When we talk to your clients in the same manner we talk to you, it doesn’t come off right. There is a different language shared between IT professionals and ordinary humans and even this description is borderline insulting.

So the obvious question becomes – why the hell are you talking to end users anyhow? The answer is equally blunt – because you aren’t doing your job.

That is something I wanted to say to everyone I talked to in August but I couldn’t. I dropped the ball. I know. I’m sorry. But when I took the time to talk to people below the CEO level and to the end users few things became apparent:

  • Your staff is either unaware, uninterested or uninformed about the solution, they only know the bits and pieces they were told or stumbled upon accidentally.
  • End users are even more confused about what you do, what they are paying for and what their alternatives are when things go down. Not one of the users I spoke to knew about LiveArchive. Not. A. Single. One.
  • There is no incentive for staff learning or end user training, roles are seen more as a fireman than a solution provider (hint: put the effort or stay at the same pay level forever; do your job only and you might not be replaced by someone else).
  • End users #1 complaint: IT provider communication.

Now it’s going to take some time to address all of the above but I have to admit that I’m a large part of this problem as well. I deal with some really, really smart people that have their stuff together. So when I get feedback (“Vlad you suck.”) I both take it personally and am very passionate about our product and the approach. My job has been to make sure things are perfect here without bothering with what you do.

Well, over the past month I’ve been confronted with the fact that your users want and need more than that from the solution they rely to. We’re here for our partners, always will be.

But.. we’re going to spend a lot of money on the user facing stuff going forward too. There are two things you can do. 1) Ignore it completely and take a chance that they fire you. 2) Figure out a way to offer some of this stuff and risk the client knowing that a 2 person IT shop isn’t managing thousands of SPAM filtering and Exchange servers out there.

Looking forward to showing off what we’ve been building over the past 2 weeks over the course of the next month or so. I hope you like it. I know you need it. Your clients are asking for it. Are you going to give it to them?

VAR for thought

IT Business
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For a moment let’s ignore the looming global financial crisis and European Union debt refinancing, ignore the fact that Apple is now worth more than Exxon Mobil or more than the 32 largest banks in Europe (combined!), ignore the terrible PC shipments and outlook from Dell, even ignore Microsoft and virtually every other SMB PC company that’s killing it’s channel program. I think each of those is a blog post of it’s own and it’s something that Kate @ http://www.lookscloudy.com has been covering rather well – but the present is not really what’s all that relevant to your future business development.

Let’s for a moment look at the consumerisation of IT and it’s impact on VARs. It’s a concept and a word so foreign to the Microsoft VAR that even Microsoft spell check can’t hold back it’s red squigly underline and the audience reacts like this:

ostriches-head-in-sand

The biggest news of this past week was not that HP decided to kill the OuchPad (Artist formerly known as TouchPad).

The biggest news of this past week was not even that HP has decided to spin off (read: for the love of god, someone take this boulder off our shoulders) it’s PC business.

The biggest news of this past week has been what HP intends to do to continue growing it’s business.

hpt_ouchpad

Apparently, it’s not this. Remarkably, they are so convinced it’s not this that they are willing to sell out the whole inventory for $100, which is less than you’d even pay for a digital photo frame.

The biggest “corporate” challenge to iPad failed so hard and so abruptly that HP is still running nationwide tablet commercials even after they have massacred the product.

What does HP defeated in the area of consumer electronics and disparaged in the nearly $4 billion dollar computer business think it will do in the future? Apparently, it’s enterprise services. What about you?

Here is the billion dollar (or million dollar depending on your aspirations) challenge for the VARs:

Are big box PC makers just criminally mismanaged in a sense that they not only believe they will never catch the iPad but that indeed their best PC years of selling hardware and networking are over?

Regardless of the correct answer to that question, the biggest marketing backers of the SMB VAR (including the partner purging Microsoft) are throwing in the towel and getting in the IT services.

To which the obvious question becomes, what exactly are you going to be managing a few years from now if all your vendors are either calling it quits or competing against you?

I’ll withhold my opinion for the time being and let you ponder on this as quietly or as loudly as you wish.

I will however offer this parting thought: Q1-Q2 and what I have of Q3 so far marks a higher decline in overall VAR activity than we’ve seen just around the Bush recession and financial collapse in 2008. Yet, profitability and revenues are higher than ever before. Simply put, people that are contemplating stuff are dying. People that are working are thriving. With the more apparent shift in the relevance of IT services, what does your business look like 2-3 years out? What are you adding value to in order to get paid if even your existing vendors don’t see themselves in their business lines anymore or show a bleak outlook?

Food for thought indeed.

There are times I wish I didn’t care

Boss, IT Culture
Comments Off on There are times I wish I didn’t care

Last Wednesday, our main data center in Dallas suffered a catastrophic power failure. While the inbound ExchangeDefender service went on as expected without skipping a beat, the less redundant services didn’t fare so well – Exchange 2010 was out for about 4 hours, Exchange 2007 for about 6 and various other services between 3 – 12 hours.

At this point it’s Tuesday and I’ve been pulling double shifts since last Wednesday evening working with partners, our partners clients, our vendors and everyone in between because I’ve taken this issue quite personally.

I’ve spent nearly my entire adult life building a reliable email business. Call me crazy, but I expect it to be up 100% of the time. That’s what it was designed to do, that’s what it’s built for and that’s how we manage and scale it. This isn’t some sort of a thing where a startup cuts costs here and there and hopes nobody notices – this is a major product in it’s 7th revision and some of the newer stuff (LiveArchive, outbound routing, apps – web sharing, encryption, etc) didn’t respond the way I had expected. So I’m fixing it.

We deal with crap every day. Power outages happen a lot more often than you think – not big catastrophic ones but isolated ones – blown power supplies, malfunctioning UPS and battery packs. Hard drives die far more often now than they did 10 years ago while the RAID cards and the amount of data they manage are exponentially higher. It’s not an easy business but it’s a fulfilling business. I would rather have this job than anything else in the world.

Here are a few takeaways.

Positive

The data center staff did an amazing job, in as short of a time span as they did.

I have by far the best partners on earth. Honestly, the feedback from you guys during this episode is what’s been keeping us awake.

Redbull & Monster Energy. Personally, Pirelli tires, Ducati and Aprilia.

The few issues that became apparent during this experience are going to be fixed within the 30 days and then we get back to the domination with the features.

Personally, learned a lot from our partners and just how well our service is received out there – it’s far more positive than even I thought but then again, people always bring me problems so I definitely had a wrong impression. Definitely makes me want to work harder.

Negative

Assholes. We all have asshole clients but you’d think people would be smarter than to try to kick someone while they are down and while they are trying to help them.

Irony. This was caused by a power failure in a piece of equipment that is supposed to switch the power from the utility to power generators.

Two Big Lessons: Shedding and Perspective

Shedding is good. This is particularly true for me as well as for many of you that have been in touch with me – in the grand scheme of things, a few hours is not a catastrophe – not to marginalize it at all but let’s face it, typical hardware outages last far longer. Compared to other big cloud services that are riddled with privacy concerns, questionable financing/management, days worth of outages and eventual data loss, for the most part all this did was reinforce just how important redundancy and failover and proper training are. Yet, it seems that the hardest hit folks are micro clients with a few seats here and there whose businesses apparently barely made it through the few hours without email. Here are some comments:

“Frankly I don’t want a client that is ready to jump ship on one outage, just had to share.“

“Ray of sunshine: Lost a 3 seat client that has been on my to-fire list for months.”

Perspective is good. Every single day I have conversations with partners who are scared of the Microsoft/Amazon/Google Apps business model. They don’t take it too kindly when I tell them to position the comparable products against it and if you lose to Microsoft or Amazon you probably don’t want that type of a client.

I’ll let you imagine the fireball response I get to that one.

But here is the perspective. If you Google for the kinds of outages and downtimes and other horror stories you get with Microsoft/Amazon/Google, you’d be insane to accept that kind of a compromise. But there are people that will – and you really don’t want them as your clients, trust me.

The initial reaction to any outage is – what happened? can we switch to something more reliable? I won’t lie, I thought the same thing last Wednesday until I realized that the reason we based our core operations in Dallas is because this is by far the best data center in the world. And while the initial reaction to downtime is always going to be tough, since Wednesday the feedback has been good and with the changes we are making our partners will be more successful.

Some will leave. That’s inevitable. And I’ve even been forwarded some folks celebrating the event on the newsgroups. I understand, enjoy it.

But what really matters at the end of the day, the big picture, the perspective – is that a whole lot of stuff rides on email and that this is a great business to be in. While the demand for the cheaper more compromised cut down product will be there and will be appealing to those that don’t know the risks, more often than not, people will choose a premium solution – which is good for us and good for our partners. You have our ongoing commitment to make the most scalable and most reliable offering out there and I look forward to bringing it to you.

P.S. Since last Wednesday I have been working with partners, partners clients and I’m pretty sure that I’m getting an ear blister from being on the phone all day and night. To all those of you who have spoken to me and those that have sent encouraging emails, I can’t tell you how much it means to me. Everyone from our biggest partners to the smallest partners to even the competitors that have gone through this – I appreciate the kind words and keep on forwarding them to my team. Absolutely everyone here cares about this stuff and what we work on every day. My message inside my company is that the bits and pieces of what we do are inconsequential to you – it’s the service that matters and whenever we make our partners win, we win. There really are times when I wish I didn’t care – wish I could shut down my laptop and let my management just deal with the problems. But my management, their staff and everyone involved has for better or worse sold themselves to you as your data center backoffice and we don’t quit.

To everyone that faced any bit of inconvenience as a result of all this – I am truly sorry. As you can tell from this blog post, I know how it feels. Stay strong, stay focused and remember that this is the difference. Most people in tough situations quit, switch, look at the greener grass on the other side and.. well, eventually you come to that sad realization that the only consistent thing in all your failures is you. The alternative is to just work harder – turn those negatives into positives, learn from the mistakes and show that work ethic trumps any inconveniences and “shit happens” moments that are just a part of life.

Here is the comment from one of my partners that literally had me smiling for hours this weekend. His client complained about the outage and the ABP muscle flexed:

Client: “Dude, WTF, it’s been two hours!”

Partner: “Yeah, and remember that $6 thing you wanted me to try and beat because you thought our stuff was too expensive? Well, if you think you’re crippled now what do you think will happen when your production system collapses without a managed backup or you finally get that audit?”

The pimp turned around an outage complaint into a $16,000 reoccurring monthly managed services deal. My response: “Sounds like you just earned your Ferrari payment!”

ABP.

ALWAYS be pimping?

IT Culture
1 Comment

As a firm believer in the ABP methodology it pains me to even ask if you should always be pimping or whether there is perhaps a time that it’s not appropriate. So consider this as a part of public service.

First of all, I understand. Economy is tough. Lot’s of people are unemployed or facing unemployment on the horizon. Market is oversaturated with talent which drives wages down and IT Solution Providers are more careful about how they spend their money. So you’ve got to earn it.

Professionally speaking, big trade show off hours are a virtual job fair for many. It’s the best place to go if you are looking for the next step if your career.

With one huge exception: Trade show hours when we interact with our clients. This is not the time to be selling me stuff. I know it’s easy, I know it’s fast and I know that you can pin someone in a corner – but it’s disrespectful. We spend a lot of money to present our solutions and if you come to a booth trying to sell something I always say the following:

“That sounds interesting and I would love to consider it. Right now I need to focus on dealing with our clients so if you don’t mind let’s schedule something – give me your card and I’ll follow up with you.”

Then I proceed to tear up the card.

Sell to me in an elevator. Sell to me at lunch. Sell to me while we’re walking to a meeting. Sell to me at a party. Sell to me in the hallway. Even interrupt me while I’m having a meeting in a lobby. But if you attempt to sell to me while you know well enough that I’m actually working – in my booth during show hours nonetheless – I’m sorry, I have to pass.

It’s all about the first impression. If I don’t know you and my first impression is that you’re disrespectful or worse (unaware) then even if your offering is somewhat intriguing I will not associate a positive feeling to what you are selling.

So yes, always be pimping. Except while someone else is pimping already.

Beyond The Next Hype

IT Business
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Tomorrow morning I’m going back on the road for what will hopefully be the shortest conference trip of the year for me – CompTIA Breakaway. It promises to be a great event and while both Looks Cloudy and ExchangeDefender will be there in force, I’m trying to look beyond it much like everyone else. What’s the next big hype that will fall flat on it’s face?

At this very moment, the cloud is a money printing machine.

Aside from that, not much is going on. People are still afraid to make major investments and when they do so they aren’t putting it into traditional hardware and software as you can tell by warnings and financial reports of tech companies. What they are selling like crazy is consumer electronics and that’s happening relatively untouched by the MSP/VAR community because consumer experience is both direct and disposable – lower total cost of ownership.

While I’m quite excited for this years Breakway, I’m also going to predict that it will probably be the greatest one ever – because the conversation is certainly changing. The future of small business IT isn’t in credentials nobody has heard of or an audit board trying to hopelessly chase one fad after another (security, virtualization, health care). It’s this:

futureofit

This is a retail storefront whose tagline is “PC & MAC Repair” and their draw is a virus removal special starting at $49. They also apparently sell hardware and software, used laptops and generally everything your variety MSP / VAR happens to do.

A decade ago an A+ credential meant something because it was widely recognized as a hardware expertise certification by the IT managers that were hiring IT workers. Ditto for vendor certifications such as Microsoft Certified Partner. Finally bottoming out with Microsoft’s Small Business Specialist logo which separated small business IT experts from attorneys ordering the action pack. But massive new business influx as a result of a new logo – not so much.

OK – Now What?

If you’re heading to CompTIA Breakaway, don’t waste your time getting lost in the vision of things. The current small business marketplace for technology is dictated by the vendors and by the IT Solution Providers that are implementing various bits and pieces of those vendors to deliver their own solution. It’s not the next credential. Or the next vertical. Or the next hype cycle.

Lot’s of people missed the MSP train. They managed.

The Healthcare IT was all air. People moved on.

Many of you will never choose to deal with the cloud. And you’ll be fine too.

Point is to sit down and work on your service delivery and solution – that is ultimately what will make the difference.

It’s you vs. Microsoft/Google/Apple/Dell.

Own Web Now (my real job) makes 90% of it’s revenues from less than 20% of our partner base. We’ve had spectacular growth this year despite cutting our conference budget by 75%. Next year we intend to cut it even more – another half. Not to buy more Ferrari’s but to help you be more successful – there are far more cooler things we could be doing with our cash for our existing partners than spraying conferences in attendees in hope of finding a new partner. It’s clear to me you guys like what we’re doing – the referrals are through the roof and Shockey Monkey, a product with exactly $0 marketing budget, is adding people daily.

One thing I’ve been hearing a lot is:

“Vlad, I’m tired of being the middleman for all this. Just cut me a check.”

I hear you. I’ve been saying the same as well to my vendors – and we’ve been outsourcing stuff aggressively this year. Competitively speaking, you’ve got to pick what you want to be good at and stick to it – but make money on virtually anything. I’m pretty sure that’s the very definition of hustling 🙂 don’t quote me on it though.

This is quite possibly the best time to be in business IT. The opportunity is tremendous because among all the confusion, people going direct, new hypes and new promises of untapped blue oceans and amazing financing schemes – really hard working people are making tons of money selling the cloud which in turn is fueling their project work and all the other stuff that goes along with it.

To pimpin’

Look forward to seeing many of you at CompTIA – my window there is quite tight – I get in around noon tomorrow and leave after the vendor festival on Tuesday evening. I don’t plan to sleep though so you’ve got 24 hours of my time – easy! Yes, I’ll buy you a beer. No, you can’t have the iPad.  In the meantime, sign up for this:

New ExchangeDefender Archiving Solution Pack

https://www1.gotomeeting.com/register/275688153

August 4th, 2010 at noon EST – Thursday

Remember, if it’s not something easy that’s going to put $ in your pocket every time you do it, it’s not worth it.

The Grand Revelation

IT Business, IT Culture
4 Comments

Today two big, obvious, truths were revealed to those who held their sword aloft and said “By the power of Greyskull…”:

1. I am a shameless, selfpromotional opportunisitic guy.
2. I am neither Vartruth nor The Channel Watchdog.

Here is the truth. I spend a truckload of money to attend, sponsor, wine & dine, iPad-coat and act as an overall Santa to the channel. And all you people want to talk about is some tween shenanigans of stuff we all know but don’t sit around and talk about because there is something grander at hand: success.

So now you know what will happen to the next sucker who asks me about the sensationalism in the channel. First, I will tell you I know exactly who it is. Then, I will proceed to pin you in a corner and pitch stuff so hard that cash will bleed out of your ears and eyes. 

What Started This

My ex-wife sent me a txt late at night saying that she was defending my honor whenever my name came up as the obvious identity. Her comment:

“Don’t make me look stupid.”

My response:

“One way you can tell it’s not me is that everything I do is for the goal of promoting myself.”

Obviously you all think it’s me.

And since everyone thinks it’s me – and nobody has claimed Vartruth or The Channel Watchdog – who am I not to exploit it for attention? It registered more people than the last corporate webcast I ran.

You’ve seen this blog for years go after Microsoft, Apple and other folks that I tried to work with. It was self-serving and opportunistic at every step – and I put my name/reputation behind it. Now I was stupid and in my 20’s and the way I justified it at the time was because I could not afford to buy the kind of publicity that things like SBS Show, SPAM Show and Vladville generated when I voiced the displeasure of the community.

But at some point I grew up (I’ll admit I’m still stupid) and found a better way to get things done. Then again, it’s easy to look back from my skybox and point a finger at a 20-something Vlad that was working 20+ hours a day.

Faceless destruction for the sake of damage makes no sense to me. Even The Channel Watchdog asked:

“I have a load of stuff on Chartec, Labtec, and SMB Nation that I am putting together for release. Attacking Harry worries me a little though because everybody thinks he is a saint and my politics are shakey right now”

My response:

I’m not sure what your motivation for doing what you’re doing is but whenever I start to second guess myself I ask “How is this going to make me money?” — if I figure out a way, I go with it. Otherwise, why bother?

You see, we all have a reason for doing what we’re doing.

What I learned from this

Just like almost everything else in the channel, most people are not paying attention. Which in this case is a good thing.

Surprisingly, most people found the stuff generated by Vartruth and Channel Watchdog Unprofessional / Offensive. It’s surprising to me because if I don’t find something amusing or interesting, I ignore it.

I also found out that my deep disappointment in my friends low opinion of me as a shameless selfpromotional pimping machine can be cured by 30 minutes of shameless sales pitching.

What you need to know

Vartruth has disappeared. The Channel Watchdog is still around. But if you’re offended, why do you talk about it, ask who it is, secretly snicker about it all the time.

Would knowing who it was make any bit of difference to you? Would you stop doing business with them, today? If so, it was Scott Barlow. For both. Oh and whoever runs Office 365 and Google Apps. In fact, they collaborated on the whole deal! But if you believe that, you’re an idiot.

As I mentioned in the webcast today, if you continue to pay attention to baseless rumors and support the sites that sensationalize stuff that is not immediately relevant to your business, this will continue. What’s even worse is that if you’re a vendor, it’s only a matter of time until a slow news day makes you the next target.

It’s a cycle. When you legitimatize rumor mongering vendors flock to it because they want eyeballs. They spend big money for even the smallest of banners and ads and then a magical thing happens – there are only so many ways you can touch the same press release you get from your vendors blog, twitter and Facebook. So you know what happens? You stop paying attention. Yes, the traffic dries up. There are only so many times people will care about whether they are the top 10, 100, 200 or 500 people in the industry – and then you read baseless stuff like “Hear folks are making career changes” or “Which service provider is going under next, stay tuned” – which happens ALL the time but you still click, still move stuff around and then act surprised when the very form you legitimized is somehow offensive to you because it publishes stuff that is slightly more controversial.

The marital infidelity of certain popular channel vendors is every bit as interesting as who just got fired from a major distributor as is the brand of bike or car I’m buying this week. The only trouble is when you pay attention to some of it you no longer get to choose where the line between appropriate and offensive happens to be. And by virally spreading it, you don’t get to pick who the cannon is pointed at.

So to the shocking number of people that filled out the survey and attended the webinar – I hope you enjoyed the prank. Remember what I said: At this very time dozens of great seminars and training opportunities are taking place and you chose to hang out with me. I hope I made it worth your while. It’s not that we as grownups don’t like a juicy rumor, it’s that we as grownups have a responsibility to focus on business first and foremost.

Who the folks behind the avatars happen to be doesn’t matter to you one bit. What matters is whether you choose to be sucked into it or choose to run a business.