The key to being “louder” is great marketing. Microsoft often gets beaten up over their poor consumer product marketing (sans the Xbox of course) so they either intentionally or most likey unintentionally produced the following pitch for Windows Media Player 11 (image to the right).
Nigel, director of WMP11 marketing team told me about the marketing concept behind Windows Media Player 11:
“You see, most blokes will be playing at 10. You’re on 10, all the way up, all the way up…Where can you go from there? Nowhere. What we do, is if we need that extra push over the cliff…Eleven. One louder.”
Hello Cleveland! God I love Brits. The maketing strategy? Brilliant! I can really go on forever, sleep deprivation is really making everything funny.
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