V…

Remember what I said the other day? You can read the actual introduction below or better yet sign up for the first one due out on Thursday:

I know many people out there are probably shaking their head in disbelief: why put forth the effort towards something that isn’t going to going to directly drive measurable revenue? The long and convoluted answer can be summarized under: there are several intangible qualities to business ownership and leadership that indirectly benefit both the business and its clients without exchanging money.

When you look and ask about what people find the most valuable in the business or in the IT community, the answer is always the personal interaction. The only problem is, 99% of the people aren’t going to talk to you. At least not honestly. In a remote case that you actually engage in an open conversation with someone out of the blue there are very good odds that A) You are a very attractive female and/or B) They are trying to sell you something. That 1% of C cases are actually going to change the way you think about your business.

Let’s see what happens when a newsletter isn’t built around a blatant slimy vendor whore ™. I’m damn proud to be one, don’t get me wrong, but for a change I’d like to hear what everyone else thinks.