If it’s easy, everyone will go for it.
Only a small fraction of people appreciate the benefits that can be realized from complexity and the true power that comes from being able to completely fine tune everything to perfection.
Most people aren’t perfectionists.
Make it simple to use and obtain.
Make it easy to understand.
Make it relate to their problems and frustrations of everything they have seen so far.
Experienced skepticism aside, people appreciate “free” beyond anything else.
. . .
These lessons, which much like any business book are just common sense, are seriously starting to make me reconsider how we manage the sales, distribution and positioning of all our products.
Question being, how quickly can you expect to see ExchangeDefender or Exchange hosting provided for free?