To her majesty and her prisoners,

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pedge_2970_rack_overview3 We’ve got your green right here.

As some of you have figured out already, OWN has committed to scaling out our other product lines to EU and Australia. This commitment came out of the loyalty we have received from our partners in UK and Australia and we are bringing Shockey Monkey, LiveArchive, Exchange 2007, Offsite Backups and Sharepoint over the Atlantic and Pacific, starting May 1st, 2008.

It’s not easy, being green

kermit ExchangeDefender was our first and only global infrastructure project. We learned a lot in the process and with the desire to scale out the US-based services we wanted to do something that was wildly different from our strategy in United States. We are based in Texas, where everything is bigger, including the power. <sarcasm>If there was a global capital for tolerance, it would be Texas.</sarcasm> When we sat down to draw up the new global infrastructure, we wanted to change our 80lb, 3 AMP server habit and we started testing the green stuff. Surprisingly enough, there is quite a bit in the way of components that are green and still performance conscious.

Performance was our key concern. SuperMicro, Dell and other manufacturers provide greenish, power-effective, systems but they seriously lack on the horse power or space. But if you look a little harder, there are devices that are both sizeable and capable of performing well under the load.

wdfDesktop_GP_CS For example, Western Digital manufactures a SATA2 3 GB/s drive, 1 Tb in size, that consumes 40% less power. Because it draws less power, it heats the chasis less (less cooling needed in the HD slots) and is overall more cost efficient. It spins at 5,400 RPM which is your average laptop drive, but under load speeds up to 7,200 RPM which is average for the desktop. For low intensity storage, low priority inserts, etc, we were able to adjust some of our own (read: poorly written) code to work on it quite well.


For their part, Dell also has a low power high performance solution in PowerEdge R200 for smaller nodes. It also has the PowerEdge 2900 III Energy Smart, about 2x the price of the regular model. For their part, SuperMicro brings forward a 1U server with a 260W power supply drawing less than 0.4 AMP at full blast. (if you don’t know me, this would be a great place to stop reading this post)

Texan by the grace of god..

So there you go, Own Web Now Corp has gone green. We felt that as guests in these nations we should start to be more respectful.

As for our beautiful home, crank that Dell: “Malaysian by birth, Texan by the grace of god”; We will continue to rack servers that weight more and consumer more power than a teenage girl because nobody wants to see that buffering text while waiting on pr0n to load. As vulgar as that may seem, it’s the truth, people pay for performance and convenience – and the market isn’t ready for the green.

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